There can be many reasons for why you chose to take your business online. Perhaps you have a thriving retail outlet but were looking for global reach. Maybe you’ve heard from fellow retailers how great it is to be able to sell online with absolutely no geographical restrictions. Maybe, you even started out not with a physical store but by selling online, and are now looking at multiple sales channels to expand further.

Whatever your reasons may be for going online, you may have noticed that online sales bring with them a whole host of issues – no longer does a customer walk out of a store and deem the transaction complete. You have to worry about everything, from inventory and shipping to returns and replacements. So in essence, your product isn’t sold when a customer buys it; it is well and truly sold only when the product reaches the customer in perfect condition and you don’t receive a return within a stipulated period of time.

Managing online sales doesn’t have to be the daunting task it seems like. In this handy guide, you’ll find answers to several questions you have in mind, as well as simple tips to troubleshoot problems along the way. Wherever relevant, we also show you how you can use Primaseller to help make the process easier.

From this guide, you will learn the following:

  • Chapter 1: Planning and Fulfillment
  • Chapter 2: Packaging
  • Chapter 3: Shipping
  • Chapter 4: Tracking Returns and Replacements

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Armed with a degree and a pen, loves to tell stories. When not telling stories, she also works. Hard to decide which one she likes more.