Primaseller Knowledge Base

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Changing Your Retail Backend Software? Get Employees To Adapt!

By On January 18th, 2017|Retail|

The price of doing the same old thing is far higher than the price of change. -Bill Gates More often than not, introducing change of any kind into the atmosphere is not a smooth process. In the professional context, everything from a hostile takeover to a change of the reporting line, people react with more [...]

How To Win The Amazon Buy Box, And Then Stay There

By On January 10th, 2017|Retail|

Did you know that about 82% of all sales on Amazon happen through the Amazon buy box? If you're reading this, you perhaps know all there is to know about the buy box and are now curious how to get there. For the uninitiated, Amazon is a marketplace, so it often has multiple sellers for [...]

How Staples Redefined The Meaning Of Omnichannel Retail (Much Before Others Caught On)

By On January 10th, 2017|Retail|

Staples replaced its iconic tagline, 'That Was Easy', with 'Make More Happen' as recently as 2013. The change in slogan, however, was just a reflection of one of The United States' largest retailers wanting to shift customer focus. Yes, as a stationery brand, they would continue to be easy. But 'Make More Happen' showcases much [...]

How SalesForce Automation Software Can Help Retailers Make More Profit

By On December 14th, 2016|General, Retail|

What Is SalesForce Automation Software? A SalesForce Automation software is a system designed to deliver complete automation in routine sales processes. The software enables significant reduction of the sales cycle duration and increases the productivity levels of  salespersons. A SalesForce automation software can be easily integrated with other management software, thereby increasing revenue generation too. [...]

Do You Really Need To Outsource Inventory Management?

By On November 25th, 2016|Blog, General, Retail|

[Guest Post by Sameer Bansal] Sitting inventory in warehouses is not just a massive drain of resources, but also the biggest fear for any retailer. At the same time, overseeing supply chain management is highly demanding, leaving you with little time to focus on strategic priorities. People view outsourcing inventory management as a discernible solution [...]

The True History Of Black Friday, And What It Means In 2016

By On November 24th, 2016|Retail|

Thanksgiving is almost here, and Black Friday will follow just a day later. If you're going to be part of the buying rush, you'd do well to decide on what you need right now. If you're a retailer doing some last minute prep, do you have all your bases covered? What is Black Friday? Black [...]

3 Effective Ways To Hack The Mind Of Your Online Shoppers

By On November 24th, 2016|eCommerce, Retail, Seller Guides|

As a retailer, you've always wondered what goes on in the minds of your online shoppers. Indeed, if we could decipher this one crazy variable, we'd never have to worry about product mixes, pricing and even advertising. Unfortunately, no amount of data in the world can accurately capture the mindset of every consumer and for [...]

UPC, EAN, ISBN and ASIN – Making Sense Of Product Coding

By On November 7th, 2016|eCommerce, Retail|

The product is one, but associated codes are many. If you're a retailer, which of the many product codes should you be using? UPC, EAN, ISBN, ASIN- there are several to pick from. How do you map these codes back to the products and ship the right one? Most importantly, why do we need codes, [...]

5 Simple Ways To Drastically Improve Customer Experience In Your Store

By On October 26th, 2016|Retail, Seller Guides|

Usually, when we're on the other side of the shore, things seem easy, obvious even. But the minute the pressures of business take over, we find ourselves forgetting strategy and advice that may seem like common sense to most people. Customer Experience is one issue we all struggle with each day. Enough and more has [...]

4 Key Factors That Should Decide Your Retail Store Location

By On October 19th, 2016|Retail|

Let's say you have two choices before you to select a location for your retail store. You can either choose a location in a busy area within the city, which has a considerably high rent, or, you can choose a location a small distance away from the city with a lower rent. Remember, that for [...]

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