Every year, people all around the world eagerly wait for holidays, family time, good food, and sales. A good deal has become synonymous with every holiday season and just last year, retail e-commerce reported a 10.4% growth from the year before.
So, in 2018, if you have one retail resolution, let it be to be prepared for every relevant holiday that comes along. Yes, most customers look for a good bargain during this time period, but you can still win with volumes. For questions on how much of a product to stock and how often, the inventory management guide is your best friend.
Here is a list of holidays this year, and the goods that are most likely to sell during this time period.
Just after the festive season from the year gone by, January is a surprisingly dry month for festivals. However, many people choose to go skiing in January. As a result, even though there is no holiday per se, here are a few items that sell well this month:
- Thick woolens
- Caps, scarves, and gloves
- Skiing equipment
- Winter boots
- Package deals on ski resort stay and food
Super Bowl (United States Of America)- 4th February
Superbowl is a phenomenon every year, with people, food and a host of celebs coming together for the culmination of the football season. Fans and critics alike have a tough time resisting the temptation of being part of something bigger than themselves. Here are some products that sell well during this time:
- Team branded merchandise such as t-shirts, caps, and socks
- Make-at-home snack kits for a crowd
- Hot-dog themed accessories
Valentine’s Day (Worldwide)- 14th February
It is often said that Valentine’s Day was turned into the event it now is because card manufacturers wanted to drive up sales. That said, there’s no doubt that people use the day as a way to express their love for each other. Valentine’s Day trends change every year and what is in fashion this year may not be on the shelves next. However, some products never go out of fashion:
- Engagement rings and premium jewelry
- Fashion jewelry
- Teddy bears
- Wallets and watches for men
- Meal coupons
Chinese New Year (China, Singapore, and parts of South East Asia)- 16th February
The year of the dog begins from the 16th of February this year. This is the shopping list that most households have this year:
- Tang suits for the family
- Red lanterns
- Paper decorative items
- Good luck charms
St. Patrick’s Day (Ireland, UK, North America and Australasia)- 17th March
Festivities begin with the green-themed St. Patrick’s Day celebrations. From green frosting to green hats, it is very likely that anything green sells during this period. Sales in the days preceding St. Patrick’s Day are often for baubles and costumes for the little ones, so ensure that your marketing is targeted towards parent groups, and discounts or combo offers they may find interesting.
Here’s a list of things that sell well:
- Clover headbands
- Apparel that symbolizes the festival
- Costumes for families
- Clover charms and accessories
- Irish hats
- Beer stations and glasses in green
Easter Sunday (Worldwide)- 1st April
Easter marks a day of good food and time spent with family over wine. Traditionally, Easter eggs always sell very well during this time. You can consider stocking up a variety of unique options such as surprise centers, Easter eggs filled with gifts, giant Easter eggs, etc.
Apart from the eggs, these are a few other items that sell like hot cakes, quite literally:
- Food and premixes- for cakes, buns, chocolate, etc.
- Alcohol- wine and champagne
- Do-It-Yourself Easter egg paint kits, activity boxes for children
- Egg baskets
- Bunny themed soft toys
If you have a retail outlet, you can even consider holding an Easter egg hunt for the community and offer hampers to the winners, as well as discount coupons to everyone who assembles.
Mother’s Day (Worldwide)- 13th May
Did you know that people spend close to $20 billion on gifts for Mother’s Day every year? This is perhaps one occasion that everyone wants to buy something truly meaningful for. Coupon deals often come in handy, as do discounts on flights and hotel stays. Here are some other things you can sell:
- Gift hampers based on your existing catalog
- Fine jewelry
- Apparel and handbags
- Premium chocolates
- Greeting cards
To stand out from other retailers, customization is key. If you sell jewelry, you can consider engraving a message of choice. If you sell chocolates, you can consider making them into custom molds.
Father’s Day (Worldwide)- 17th June
Much like Mother’s Day, Father’s Day is all about conveying the right message. However, the gifting catalog for men remains fairly standard over time. Here are some items you can sell, either individually or as a Father’s Day collection:
- Shirts and ties
- Gift cards
You can bring in some customization into the products by grouping them together based on different kinds of dads. For alcohol, you can create interesting labels such as, ‘for a long day’, ‘for when the toolshed is being repaired’, etc.
Dragonboat Festival (China)- 18th June
China is the largest market for retail sales in the world. Marketplaces like Amazon may still be fumbling, but retailers would do well to cash in on opportunities to sell to this market.
Some things that traditionally get bought during this time include
- Drums and percussion instruments
- Foods made of nuts and rice.
4th Of July (United States Of America)
The 4th of July is often an excellent time to host a clearance sale and offer goodies on every purchase. For example, for every order over $50, you can send a 4th of July t-shirt. Some products that sell well at this time are:
- Apparel for all ages
- Home furnishings and home decor items
- Camping gear
Qixi Festival (China)- 7th July
The Qixi festival is the Chinese version of Valentine’s Day. Needless to say, spending during this time period is sky high. WeChat Commerce is a good marketplace for making a sale on, and in recent times, the popularity of the Qixi festival ensures that everyone thinks of buying something, such as:
- Bath and body hampers
- Do-It-Yourself fancy meal kits
- Soft toys, especially teddy bears
To crack the market, you need to offer something that no other seller is offering locally, Also, it is a good idea to begin promotions early on and stick to a shipping timeline.
Eid (Middle East)- 21st August
The culmination of a month-long period of fasts, giving and service is celebrated with great aplomb in the Middle East as Eid Al Fitr. As one of the major festivals of the year, the shopping list is usually pretty wide, much like the holiday season in December. You can consider hosting sales on the following items:
- Fine jewelry
- Clothing and accessories for people of all ages
- Home decor
- Cutlery and dining sets
- Home decor and furniture
- Electronic Goods
Halloween (Asia, Australia, New Zealand, Parts of Europe and the United States Of America) – 31st October
Is Halloween a festival for kids, or a festival for adults? Well, these days, it is a festival for both groups of people. Kids often dress up either to go to school or for an evening of trick-or-treating. Adults may have a more intimate gathering and a costume party. In both cases, costumes are the focal point. Here are some other products you can sell before Halloween:
- Treats for the kids
- Decorative ‘pumpkins’ and carving tools
- Themed party props
- Extravagant home decor items- think life-sized skeletons and skulls, ‘cobwebs’ and even coffins for the more adventurous folks
If you have a retail outlet, a make-your-own-costume could be a good idea, especially when you have a lot of apparel and accessories left over from last Halloween.
Diwali (South Asia) – 6th November
Celebrated with great pomp in India, retailers, and marketplaces often vie for the customer’s attention month’s in advance. Sales and heavy discounts are not uncommon, so if you wish to stand out, you can target the corporate gifting market. Some of the items that companies often pick as gifts for their customers include:
- Stationery for the coming new year
- Sweets and chocolates
- Premium crockery and home decor
Most companies use Diwali as a means to be remembered by their clientele, so they often expect some level of customization in terms of the logo and their brand’s visibility on the product. If you offer such options at a competitive price, you have a very good chance of selling during Diwali, in bulk.
Thanksgiving and Black Friday (United States of America, Canada, Parts of the Caribbean)- 22nd and 23rd November
Last year, Black Friday sales online amounted to over $5 billion. This is why we have even dedicated an entire article to Black Friday sales. As a growing trend, more people are choosing to buy online for Black Friday, especially on their mobile devices. This can perhaps be attributed to the notoriety of physical sales, where people have been known to get into a stampede at times. Here are some products you can sell during this period:
- Cutlery and kitchen appliances
- Home appliances
- Home decor
- Electronics (top category)
- Toys and games for childre
Christmas and New Year’s Eve (Worldwide) – 25th and 31st December
The official holiday season is also one of the busiest times for retailers, both online and offline. From themed web pages to storefronts recreated to look like the Arctic Circle, there’s nothing that hasn’t been done during a holiday sale. The best thing you can do is get on the bandwagon early and encourage your customers to build their wishlist in early November. Reminder emails would be good, too.
If you have special promos you intend to run, ensure that your messaging is similar across all your advertising channels to improve recall. A catchy one-liner is often a very good idea at this point.
Literally, anything sells around this time; here is a list of items you can consider stocking up on:
- Christmas themed accessories
- Gourmet Food Ingredients
- Party Props
- Home decor
Which of these holidays offer a significant source of revenue for your business? Tell us in the comments below so we can discuss a plan to make the most of them.