The digital advertising market has and continues to be completely dominated by Google. In just 2015 alone, the search engine generated $30 billion in revenue from advertisements. What this means for e-commerce business is that search engine optimization unquestionably impacts and determines the level of growth your business will experience.
Nearly half of online shoppers begin their search on a search engine, simply Googling what they are interested in finding. If you’re not effectively using SEO to optimize your e-commerce presence, you’ll find yourself very rapidly falling into the abyss. Follow these 6 SEO practices, and you could see your sales tripling on your e-commerce site.
Creating unique title tags for each product page
Duplicating your title tags in your product pages doesn’t allow for easy ranking when customers are searching for things. You’ll want to make things more specific, so that when searches are done, it’s easier to match what’s being sought after. Getting the closest matches possible to what the customer is looking for can help ensure a better conversion rate – so, if your product page is simply called “living-room-furniture,” you may want to consider something more targeted, like “brown-leather-sectional-sofa.” Chances are, if someone is looking for living room furniture, they already have an idea in mind of what they want and will search for those specific words. Check out the Free Keyword Tool for some great ideas on where to start with your most effective keywords.
Redirecting expired product URLs
If you’ve moved your old content to a new page, you’ve got to inform and redirect search engines using a permanent 301 redirect. Your customers will still be able to search for and find the content that was on the old page and the newly created redirect page will retain all of the qualities – page rank, traffic value, etc. – of the page it’s taking over for. If you don’t do this, what your visitors will see is a 404 Not Found page, instead of the info they want. It’ll result in lost traffic and a significant drop in your rankings. SEMrush is your all-in-one marketing toolkit for digital professionals, where you can get some guidance in properly redirecting your pages.
Ranking for mobile
Google has already begun indexing mobile versions of websites, when available, to see how sites rank using their desktop algorithms versus those they’ve created for mobile. Searches on mobile devices are actually more frequent than on desktops now, so Google has tried to adapt to the changing needs of the user. It’s an extra incentive to e-commerce companies to optimize their sites for mobile use, including things like avoiding Flash, having large enough text, and easily clickable links. When you’re creating the content for your mobile-friendly website, Ginger can help you edit as you write, to get the job done faster. To get it done with even less effort, enlist some help from the copywriting team at Oxessays and Big Assignments to create original content for your mobile-ready website.
Category pages trump individual pages
You should always be optimizing your category pages with keywords to appear first in the search engine results, higher than individual product pages and posts. If each product page is optimized with the same keywords, they’ll all be in competition with each other for the highest ranking. Watch the level of keyword density that you’re using, with the help of Keyword Density Checker because if you use too many you could be considered ‘keyword stuffing.’ Research what your competition is doing using Ahrefs to learn why your competitors are out-ranking you.
Add to product pages to increase your visibility
Although adding schema markups into your product information does not help increase your search engine rankings, they do help give search engine crawlers a much better idea of your content and display more accurate information. It’ll help increase you product’s visibility and gives customers much more detail. For some help with writing schema markups for your product pages, look no further than the experts at Write an Essay or Huffingtonpost.
Here are just a few examples of schema markups that should be added to your e-commerce site:
You want search engines to know they’re looking at a product page and not a blog. When you use markups here, you can give detailed information about the specifics of a product, including model number and color. Of course, you don’t want to go overboard with a lengthy description, so keep it within the word limit you’ve get using Cite It In and Resume Service.
Add product pricing schema to inform your customers of this information right from the start.
Rating and Reviews
Reviews from real customers have shown themselves to be a highly effective tool in closing sales. Help convert your visitors into paying customers by using this schema. Before posting any reviews, you’ll want to make sure you use the Spell Checker to clear up any errors, so the reviewers can maintain their credibility.
Permalink should be optimized
When search engines are crawling through websites, they are trying to make sense of the content they’re moving through. It’s best to make permalinks quite obvious, such as “http://www.onlineshop.com/category/.” Experts staffing the team of professional at Best British Essays or Essayroo can give you some insight into how the structure of your website should look, helping you to name each permalink.
Optimize your e-commerce site for the growing number of online shoppers, by using these 6 SEO best practices and you’ll be able to watch your sales grow.
Gloria Kopp is a digital marketer and an elearning consultant at Academized. Shes is a contributing author HuffingtonPost, Template Monster, Australian Help, etc. Besides, Gloria writes Studydemic blog where she shares her experience with students and educators.