The digital advertising market has and continues to be completely dominated by Google. In just 2015 alone, the search engine generated $30 billion in revenue from advertisements. What this means is that SEO for ecommerce unquestionably impacts and determines the level of growth your business will experience.
Nearly half of online shoppers begin their search on a search engine, simply Googling what they are interested in finding. If you’re not effectively using SEO to optimize your ecommerce presence, you’ll find yourself very rapidly falling into the abyss. Follow these 6 ecommerce SEO best practices, and you could see your sales tripling on your ecommerce site.
SEO for Ecommerce (6 best practices)
Creating unique title tags for each product page
Duplicating your title tags in your product pages doesn’t allow for easy ranking when customers are searching for things. You’ll want to make things more specific so that it’s easier to match what’s being sought after. Getting the closest matches possible to what the customer is looking for can help ensure a better conversion rate. If your product page is called “living-room-furniture,” change it to “brown-leather-sectional-sofa” for better results. People already have in mind what they want and will search for those specific words. Check out the Free Keyword Tool for some great ideas on where to start with your most effective keywords.
Redirecting expired product URLs
If you’ve moved your old content to a new page, you’ve got to inform and redirect search engines using a permanent 301 redirect. Your customers will still be able to search for and find the content that was on the old page. The newly created redirect page will retain all of the qualities – page rank, traffic value, etc. – of the page it’s taking over for. Your visitors will see a 404 Not Found page, instead of the info they want if you don’t do this. This will result in lost traffic and a significant drop in your rankings. SEMrush is your all-in-one marketing toolkit for digital professionals, where you can get some guidance in properly redirecting your pages.
Ranking for mobile
Google has already begun indexing mobile versions of websites. What it looks for is how sites rank using their desktop algorithms versus those they’ve created for mobile. Searches on mobile devices are actually more frequent than on desktops now, so Google has tried to adapt to the changing needs of the user. It’s an extra incentive to e-commerce companies to optimize their sites for mobile use. This includes things like avoiding Flash, having large enough text, and easily clickable links. Use sites like Ginger to edit when you’re creating content that is mobile friendly to get the job done faster. To get it done with even less effort, enlist some help from the copywriting team at Oxessays and Big Assignments to create original content for your mobile-ready website.
Category pages trump individual pages
You should always be optimizing your category pages with keywords to appear first in the search engine results, higher than individual product pages and posts. Your product pages will all be in competition with each other for the highest ranking if each page is optimized with the same keywords. Please be careful of this. You can use Keyword Density Checker to monitor keyword density on your pages to avoid ‘keyword stuffing’ which hampers your ranking. Also, research what your competition is doing using Ahrefs to learn why your competitors are out-ranking you.
Add to product pages to increase your visibility
Adding schema markups into your product information does not help increase your search engine rankings. However, they do help give search engine crawlers a much better idea of your content and display more accurate information. It’ll help increase your product’s visibility and gives customers much more detail. For some help with writing schema markups for your product pages, you can look at Write an Essay or Huffingtonpost.
Schema markups to add to your e-commerce site can include these:
You want search engines to know they’re looking at a product page and not a blog. When you use markups here, you can give specifics of a product including details such as model number and color. However, don’t write a lengthy description, stick to the word limit. You can use Cite It In and Resume Service to do this.
Add product pricing schema to inform your customers of this information right from the start.
Rating and Reviews
Reviews from real customers have shown themselves to be a highly effective tool in closing sales. Help convert your visitors into paying customers by using this schema. Before posting any reviews, make sure you use a spell checker to clear up any errors, to maintain credibility.
Optimize the Permalink
When search engines are crawling through websites, they are trying to make sense of the content they’re moving through. It’s best to make permalinks quite obvious. Experts at Best British Essays or Essayroo give you insight into your website structure, helping you to name each permalink.
By using SEO fore-commercee you’ll be able to watch your sales grow as more shoppers stop by!
Gloria Kopp is a digital marketer and an elearning consultant at Academized. Shes is a contributing author HuffingtonPost, Template Monster, Australian Help, etc. Besides, Gloria writes Studydemic blog where she shares her experience with students and educators.