Checkout page optimization is very important but is an oft-ignored aspect of selling online. Although you may be drawing in plenty of interested visitors to your site, getting them to load their online shopping carts up and finalize a purchase is an entirely different challenge.
But, there are ways to help increase the conversion rates on your payment page, and get those interested buyers to open their wallets and commit to their purchase. Here are 7 key tips for helping to boost conversion on your payment page.
7 Tips For Checkout Page Optimization And To Boost Conversions
Streamline your content
First things first, don’t overload your customers with information. It’s easy to overwhelm someone with pages of text, causing them to second guess the purchase they’re about to make.
Streamline and simplify what you want to say – bullet lists are especially good to use for this because they highlight only the most relevant information and they’re easy to scan through.
Keep your content within a limited word count. Ensure it’s always well written and free of errors by using a tool like Grammarly.
Ask for less Information
When you’re requesting that your customers fill out the information about themselves, try not to ask for too much. If they begin filling out an information form and the end seems too far off, they may just abandon it altogether.
Ask only for what you need – whether that’s billing and shipping information or something else. It can quickly become frustrating when all they want to do is make a purchase, but the questions you’re asking are endless.
Build a simple, easy to navigate landing page to create a highly effective conversion tool. You’ll have the opportunity to put together a mobile-responsive landing page so that customers exploring your website on their mobile devices will have the same great experience as everyone else.
Let analytics help with the decision-making
You’ll find an incredibly useful cache of information within the analytics of your website. You can tap into this valuable data in order to help guide your decision making and design your website. Everything from the browser to their screen resolution can help you make changes that can boost your conversion.
You can also consider A/B testing different checkout pages to understand which ones perform well. When in doubt, always ask your customer- quick feedback at the end of checkout may just help you fix errors you didn’t know about.
Assure them that the purchase is safe
As a standard practice, every eCommerce website should be https:// enabled. Using SSL also gives more protection to customer data. On the checkout page, include symbols of all your anti-fraud measures as well as the anti-phishing tools you use.
This helps customers make a purchase with greater confidence that their financial data won’t be stolen.
Keep your users engaged with a variety of sources
You’ve got to leverage every resource you have at your fingertips to stay in front of your customers and keep them engaged. That means, if you have a Facebook page, blog or other social media page, you’ll want to try to connect with your customers on all platforms.
Today, both Facebook and Instagram come with shopping features and it is only a matter of time before YouTube introduces shoppable videos. Make the most of these features. People already use these platforms so they trust the products they see here.
Offer A Choice Of Payment Options
From wallets and payment gateways to coupons, customers should be able to pay in a way that they’d like to. If you’re offering just one payment method, you’re already missing out!
Always Send Abandoned Cart Emails
There’s one statistic that says that about 70% of all shoppers abandon their shopping cart at checkout. Using the six steps above, you can become an exception to the statistic. Well, to an extent.
Beyond that point, abandoned cart emails are a must. These emails don’t always need to come with a discount code. Remember- the purpose of an abandoned cart email is to solve the problem that made the customer first go away. So if the price is a consideration, offer a discount. But if it is about the product’s usability, offer help videos, and so on.
When you’re already seeing a good amount of traffic coming through your website, you will want to start looking at how to boost the conversion rate of that existing traffic. With these 7 tips, you’ll be well on your way of checkout page optimization to achieve even more conversion.
Gloria Kopp is a digital marketer and an elearning consultant at Academized. She is a contributing author at HuffingtonPost, Template Monster, Australian Help, etc. Besides these, Gloria writes Studydemic blog where she shares her experience with students and educators.