E-commerce is on the rise, as a business it makes sense to sell online. Maintaining your own website as the owner of a small retail business can be exhausting. There are multiple tasks that need to be handled from hosting, URL, payment gateway to teething bugs in the system.
Our advice for anyone who is just beginning is to test the waters first on marketplaces.
What are marketplaces?
Imagine a mall where you rent a store. The customers come to the mall looking for something generic and end up buying something they like in your store. The mall ensures footfall. The mall ensures maintenance and security so that you just focus on your assortment and sales.
Marketplaces are digital malls. They invest in marketing and technology and it is up to you to gain your returns. You can start with just a few products in a couple of days in most marketplaces without any hassle. If you do make it big, having your own portal helps in building brand awareness using platforms like Magento, Zepo and Shopify. By then, you would have learnt several things like how shippers work, how to make the most cost effective catalogue, etc.
Which are the good marketplaces in India?
Apart from the large horizontal (all categories available) marketplaces like Amazon, Flipkart, Snapdeal and Shopclues, there are vertical (category specific) marketplaces like Myntra and Jabong for fashion and Pepperfry and Fabfurnish for home furnishing. You need to experiment and decide which sites work best for you. Ofcourse, it is always best to be on all possible sites to increase your presence in the customer browser-space.
You need to experiment and decide which sites work best for you.
You can contact these marketplaces directly on their portals stating you want to sell there and have your account created. You could also use Primaseller to make the process of onboarding and selling much faster. Contact us and let us know if we can help you and do write to us in case you want to know more about Marketplaces.
To increase revenue on marketplaces like Flipkart, Amazon, Shocplues, Snapdeal and eBay, request for a free demo of Primaseller.