Marketing automation has been quite the buzzword since digital marketing took over conventional marketing. Though it sounds complex, it is nothing but using the right software and tools to get your repetitive marketing tasks done to save time and become efficient.
Can Small eCommerce Businesses Afford Marketing Automation?
Marketing automation was once the preserve of only the most financially successful businesses. The technology needed to create such systems required heavy investment, or was built ‘in-house’. And the cost of building the software outweighed the savings quite often.
However, with marketing methods shifting from conventional to digital, one can easily find an affordable software to automate almost any marketing process today. Thanks to the Shopify App Store, you can easily find apps that fit into your marketing budget to automate various marketing processes.
6 Reasons Why You Need To Adopt Marketing Automation Right Now:
i) Spend time where it matters most:
Be more creative while doing work that’s less repetitive. How much time do you spend manually posting about your products one by one on social media or sending a thank you email every time someone makes a purchase on your store? By handing over these repetitive tasks to the software you can focus on what actually matters, Innovation and creation.
ii) Reduce staffing cost:
How effectively you manage your payroll goes a long way toward determining your business and success. With the right software and tools, you can dramatically reduce your payroll cost.
iii) Explore new channels:
When a software takes care of your marketing tasks for a fraction of the cost of an employee, you can actually venture into any new marketing channel that you may wish to explore.
iv) Measure performance with ease:
For any effective digital marketing campaign, it is very important to measure what is working and what isn’t. In many cases, the reason why a campaign fails is not due to lack of creativity, but failure to monitor the success and performance of the digital marketing campaigns.
A smart software not only does the job efficiently but also helps you measure the impact. With accurate data, you can easily optimize your campaigns and ultimately you can optimize your overall marketing strategy.
v) Opportunity to experiment:
With the capability to measure comes the opportunity to experiment. Isn’t it great to know that the open rate of an email with emojis in the subject line is much better than the one without emojis? When you have the data to validate your idea, you will be more confident in experimenting.
Are you sending emails to your loyal customers regularly? Are you posting on your social media with the same frequency each day?
Do you know what the major difference between a successful marketing strategy from a failed one is? It’s consistency, alongside some other factors. Automation makes sure that you are consistent in your presence and reaches in the market.
vi) To scale things up
It’s difficult to handle your marketing efforts when you grow; you have more sales in your store, more customers added to your database and a lot more things to manage. It’s impossible to manage these numerous tasks without automation.
Shopify marketing automation:
Let’s find out how apps can help you automate your Shopify store marketing for these marketing channels
When running an eCommerce store you need to configure various transactional and promotional emails. There is no way around it. To manage all these emails, you need apps which, work seamlessly with your Shopify store database, have easy setup for all necessary emails, and lots of customizability.
Bizzy is an automated email marketing tool that is designed to boost sales for your ecommerce shop.
Let’s face it – it’s really, really hard to get noticed within a crowded inbox or sea of landing pages online. Bizzy offers a state-of-the-art email marketing platform for eCommerce businesses. It cuts the noise by suggesting marketing campaigns that are proven to drive conversions. Bizzy lets you create high-converting emails easily with the Bizzy template.
Social Media Marketing:
There is no doubt that social media consumes the most amount of time when compared to other marketing channels. Also, it’s very difficult to create an impact without being consistent on social media. This is why most of the small businesses start with a lot of enthusiasm, but don’t follow through because of the time it takes to produce results.
For your Shopify store to be successful on social media you need tools with which you can easily automate your social media postings from your product listings.
Here’s one tool which does exactly that:
This DIY social media tool connects to your store seamlessly and imports all your product listings on the tool’s dashboard.
With the Day/Week planner feature in the tool, you can pick one social media to have a set of posts planned for a whole Day or Week automatically. The best thing is you can customize each plan as per your requirement. You can also pick individual products to post/schedule as you wish.
Among many other features, the most interesting one is the Collage maker. You can easily create beautiful collages by selecting your product images from your dashboard itself. You can share those collages or save them for future usage.
For marketing your Shopify store, you must have your SEO strategy in place. It takes a lot of planning and optimization to achieve good search engine ranking for your target keywords.
With the right tools, it becomes much easier to handle this tedious job.
Simple to use, this app allows you to take control of how search engines crawl your site and gives you real-time feedback about the success (or failure) of your search engine optimization efforts.
This app has all the important features to manage all major technical SEO factors like Focus Keyword Suggestion, Sitemap Management, Title Templating, and more.
Data says 98% of website visitors leave without buying anything. Retargeting store visitors are a proven way to reach those customers again. If done right, it can boost your sales and give you high ROI. There are many ways in which you can retarget, through Facebook, Instagram, and Google Adwords.
Retargeting on Autopilot by Shoelace
This innovative app helps you retarget your store visitors on Instagram and Facebook with targeted ads.
Shoelace tracks store visitors who didn’t make a purchase and then recommends smart re-targeting campaigns for you to run. It not only helps you reach your visitors, but also analyses the performance of your ads. It gets smarter over time with more data it collects and gives you suggestions to improve your ROI.
In today’s competitive business landscape, online reviews have become critical for eCommerce sites because of their immense influence in boosting conversion rates.
A survey by Search Engine Land revealed that around 88% of consumers preferred to purchase from an eCommerce site that had positive user reviews.
Kudobuzz Testimonials & Reviews
There are various ways Kudobuzz helps you collect reviews from your customers. You can adopt any of these approaches to get reviews:
1. Sending out a review request via email after the customer makes a purchase
2. Collating posts and reviews from Facebook, Twitter, Yelp, Instagram, and Google+
3. Review request links that sellers can broadcast to collect reviews
Once these User Generated Content (UGC) is collected, Kudobuzz through its dashboard allows the businesses to select which content to display on their sites, share on social media, or use in promotional campaigns.
Do you know what Amazon.com’s major USP is over other eCommerce marketplaces? It’s their personalized product recommendation backed by their continuously evolving algorithms which cost millions of dollars. Don’t worry you don’t need to spend that much. There are Shopify apps which do a pretty decent job at affordable prices. Here’s one of my choices.
Personalizer – Targeted Recommendations by LimeSpot
LimeSpot’s bespoke technology creates Intelligent Recommendation Boxes that can be placed in your store and will showcase the products your specific customers are most likely to buy.
LimeSpot is powered by big data, linguistic analysis, shopper behavior, and intelligent machine learning to deliver the best results to you and your customers.
LimeSpot’s Intelligent Recommendation Boxes display seamlessly with all major Shopify themes. You can even personalise the appearance in various ways.
Referral marketing is also a very popular marketing channel. Though it doesn’t work for everyone, if done right, it can beat other marketing channels in acquiring new customers.
You will have to have use a software to manage your referral marketing campaign, as it is almost impossible to manage it manually.
Loyalty, rewards and referrals by LoyaltyLion
Use LoyaltyLion to add your own loyalty program in minutes and gain valuable customer insights. Increase engagement and customer happiness by offering points for various activities on the site including, signups, purchases, birthdays, Facebook Likes, social referrals and more.
Your customers can collect points and redeem them at your store for rewards, which will encourage long-term loyalty and increase revenue.
Upselling and cross-selling:
Up-sell & Cross-sell offers encourage customers to add higher-valued items or purchase bundles to increase sales from any customers.
Boost sales is a great tool to create effective Up-sell and Cross-sell campaigns on your Shopify store. The app collects customer browsing history and uses Big Data technology to recommend products which your customers are most likely to buy.
Another great feature of the app is “Sales Motivator” which applies Game Design technique to engage and motivate your shoppers to add more products to their orders by creating smart coupon pop-ups based on the current order value.
Automating your store’s marketing is not an option anymore, it’s the need of the hour.
The purpose of using these apps is to save more time and effort, and to make your marketing process more efficient. Using tools itself shouldn’t be a burden for you. Most importantly, the more streamlined your tools are, the more efficient your automation will be.
About the Author:
Tamal Santra is a digital marketing enthusiast with a strong passion for eCommerce success. He is a film buff and in love with Himalaya. While he works as the Marketing Manager at Around.io, he also enjoys helping small businesses with their digital strategy. You can follow him on https://twitter.com/tamalS