Apparel retail, both men’s and women’s, is the key battleground today. There are hundreds of players in the market under this category of products. Hence, it’s important that retailers make sure to have certain things in mind to improve retail sales so that they get recognized as a successful brand.
7 tips to improve retail sales performance :
1. Have the right amount of inventory
Do not overstock your store. It’s important that you have only the right amount of stock in your store. Over-stocking might lead to the customer getting confused or exhausted and ultimately picking up nothing from your store. Similarly, it is important to have enough options to choose from also.
2. Provide customers with a unique in-store experience
Today, retailers are striving to set their store apart from the rest. They are implementing many different, interesting ideas so as to drive more footfall and sales.
Urban Outfitters has introduced in-store pizzerias. Club Monacco has introduced libraries, cafes and floral shops within their stores. Lululemon gives shoppers yoga classes. All this is done to give customers an ‘experience’ within their stores.
3. Build your ‘brand’
In order to stand out from the rest, it is important that you do something unique. Build a brand for yourself by using a common theme for your products, your store design, your eCommerce promotions, etc. Try to be creative and develop a brand that people will be ready to invest in, even if you charge a higher price.
4. Offer great customer service
Many fast fashion stores function in a self-service model. It would be much more inviting if you give customers sales personnel who can help them right from choosing clothes that suit the customer up till the payment process. This will give you more happy customers.
5. Reach out to customers regularly
Understand the choice of your customers. Track their shopping behavior and utilize this data to send them emails showing them products that would interest them. On the same product offer discounts and other offers.
Personalizing your brand for the customer always gets them to be inclined towards you.
6. Make inspirational videos
Great ads always work. Create interesting and inspirational videos with your products, for your customers to watch and enjoy. This is a tool that catches their attention very soon.
7. Use automation in your store
This is the day of omnichannel marketing. The more you digitize your store, the better it is. Some stores like Bloomingdales, use iPads within the ‘smart’ changing rooms so that customers can request for different sizes and colors from within the room easily.
Stores also use smart-phones for easy checkout, thus avoiding the long queues that frustrate the customer.
Tell us what you think about what apparel retailers can do to increase sales in the comments section below.
How can offline sellers increase their sales?
You must have a website. It is true that brick-and-mortar stores will not go obsolete. But, their existence depends to a large extent on their visibility on the internet. Most people prefer to browse online to see the products and variations that you have and then come over to your shop to check them out.
Customers compare prices online and do research on the products before actually going to the store. So, as long as you don’t develop your website, apart from having an offline store, you are definitely losing out on your customer reach.
Build trust through your website
It’s extremely important to manage the website you made in the right way. Reaching out to consumers, answering their queries without fail, maintaining complete transparency in terms of delivery, returns, costs, etc. will help build trust and brand affinity.
Delight customers with superior services
One of the areas where online sellers make the cut is by delivery of products at the customer’s doorstep. This is a big-time convenience for the shopper and thus he prefers to buy online. What this indicates is that if offline shoppers go one step ahead and are ready to deliver products on the same day of shopping, customers would start to think in their favor.
Even biggies in the US, like Walmart, have partnered with Uber and Lyft to have grocery delivered to the customers on the same day. They began adopting such methods because of a decrease in footfall in the store. There are startups, like Shutl in the UK, that deliver products within 90 minutes of purchase.
Customers today look for an experience, rather than simply shopping when they come to stores today. There has to be a real driver for customers to come into stores. This is what retailers have to really work on.
Working on the interiors of your store would be the first step towards this. Designing a store which would undoubtedly entice people to walk in always works.
For example, Bonobos is a US fashion brand. What makes Bonobos different from other fashion stores is that their physical stores are only meant for showrooming, and not for purchasing. Customers can try out clothes from the store along with getting good fashion advice, and finally, they get them shipped to their homes.
Customers are extremely impressed with their customer service and the idea of not having to carry back whatever they shopped.
Sales personnel educate customers
When someone comes to purchase at your store, you have the option to impress the customer by providing them with great service and education about any particular product. This can’t be done online. The sales personnel have to be trained adequately in order to give customers the right advice so as to help them make the right choice. At the same time, they should take care not to suffocate the customer with too much interruption while they are trying to purchase something.
Make checkout easy
The most burdensome thing that customers go through while shopping at a store is the checkout queue. People generally wait for a long time there. This is definitely something that could pull people back from buying offline. Finding a solution to this will undoubtedly help.
For example, Apple stores have completely eliminated checkout counters. There, salespeople have handheld smartphones using which they handle the sales transaction and send the receipt to the customer via email.
Know your customer
The most significant advantage that an offline retailer has over an online seller is the personal relationship you can build with your customer. This can go a long way in bringing them back to your store if you provide the right ingredients to please them.
Retailers need to realize the significance of the omnichannel concept in today’s retail scenario. Integrating your offline and online channels will boost your sales more than expected. Using technology wisely will unarguably surprise you with its outcome.
Primaseller helps you create a platform to do omnichannel marketing. We integrate your online and offline channels of sale and operate them as one single system. This helps you view your entire business from a single panel and simplify the entire process of business management and boost your sales.
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Primaseller looks to engage and educate retailers with credible and useful content through this blog.