Apparel retail, both men’s and women’s, is the key battleground today. There are hundreds of players in the market under this category of products. Hence, it’s important that retailers make sure to have certain things in mind so that they get recognized as a successful brand.
1. Have the right amount of inventory
Do not overstock your store. It’s important that you have only the right amount of stock in your store. Over-stocking might lead to the customer getting confused or exhausted and ultimately picking up nothing from your store. Similarly, it is important to have enough options to choose from also.
2. Provide customers a unique in-store experience
Today, retailers are striving to set their store apart from the rest. They are implementing many different, interesting ideas so as to drive more footfall and sales.
Urban Outfitters has introduced in-store pizzerias. Club Monacco has introduced libraries, cafes and floral shops within their stores. Lululemon gives shoppers yoga classes. All this is done to give customers an ‘experience’ within their stores.
3. Build your ‘brand’
In order to stand out from the rest, it is important that you do something unique. Build a brand for yourself by using a common theme for your products, your store design, your eCommerce promotions, etc. Try to be creative and develop a brand that people will be ready to invest in, even if you charge a higher price.
4. Offer great customer service
Many fast fashion stores function in a self-service mode. It would be much more inviting if you give customers sales personnel who can help them right from choosing clothes that suit the customer up till the payment process. This will give you more happy customers.
5. Reach out to customers regularly
Understand the choice of your customers. Track their shopping behavior and utilize this data to send them emails showing them products that would interest them. On the same product offer discounts and other offers.
Personalizing your brand for the customer always gets them to be inclined towards you.
6. Make inspirational videos
Great ads always work. Create interesting and inspirational videos with your products, for your customers to watch and enjoy. This is a tool that catches their attention very soon.
7. Use automation in your store
This is the day of omnichannel marketing. The more you digitize your store, the better it is. Some stores like Bloomingdales, use iPads within the ‘smart’ changing rooms so that customers can request for different sizes and colors from within the room easily.
Stores also use smart-phones for easy checkout, thus avoiding the long queues that frustrate the customer.
Tell us what you think about what apparel retailers can do to increase sales in the comments section below.