cutting costs in business

The current economic climate means more and more businesses are finding it difficult to stay afloat, let alone profitable. It’s been predicted that a whopping 60% of start up businesses go bust after the first two years of starting up. This is due to careless spending, the failure to adapt to the needs of their clients and customers and the inability to be able to recognise trends in the growing market. Making a profit should be the end-game for any business, but many business owners spend frivolously and the dept is the final nail in the coffin for then. Are there things you’re wasting money on in your small business? Here are a few simple ways you can start to cut your costs…

Evaluate your Office Space
Is your business making the most of the space you are using? Could you survive with something smaller? Could your staff work from home to reduce the need to huge office spaces? Hot desking and flexible work can help reduce your costs in terms of office space, but also power and heating etc. Or what about a less costly location? Large corporations have been moving their call centres and offices from London to northern cities in an attempt to keep rental costs down and use cheaper employment, which could also be a money saving strategy for your small business. It’s important to remember as a business owner, that your wallet is the lifeblood, so spending too much on rent can put you into a difficult position.

Start Online Marketing
With online opportunities such as Google Pay-per-Click (PPC) and Google Shopping, you can reach a large volume of people who might be looking for something your product or service offers. Also in the growing social media age, paid advertising across social media is a fantastically cost effective way of boosting your sales.

Having a fresh and functional website is a must to make the most of these platforms, and it is worth outsourcing to a website designer and digital marketing agency. This way, you can spend time focused on what makes your business successful while increasing sales volumes. The cost of online marketing can be up to half that of traditional marketing, and it is a lot more simple to analyse and assess its success.

Start Outsourcing
Small businesses sometimes get caught up in paying someone to fulfill a job role that, quite frankly, doesn’t need to be done everyday. Whether it’s HR, digital marketing, or accounting – many small businesses hire people for these roles because they think that’s what they should be doing. If your company is small, you don’t need to be spending money on these and you can save a lot of money by identifying the agencies that specialise in these areas instead of hiring a full time employee.


Increase your Technology Use
While is may mean an initial spend, technology can reduce costs and increase productivity over time. As with the point before, there are a variety of software that is designed to meet your needs, that traditionally you would need to hire an employee for. This includes PA duties, accountancy, HR etc. Apps such as Cortana and or SyncHR can all do the salaries of unneeded employees. Using lots of paper is an outdated method and can be detrimental to both your business and the environment. When using paper instead of computers for filing etc. it becomes easy for important to become lost, thrown in the trash or destroyed. Minimise your businesses carbon footprint and increase your productivity and efficiency by going digital.

And of course, for Inventory and stock sorting, a software like Primaseller can help you organise your company and offer your product to your consumer when they expect it.

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Get Insured
It may seem oxymoronic to suggest another expense when talking about cutting costs to your small business, but this is one aspect that could save you a lot of money in the future.  From disgruntled clients to public liability, having the right protection is vital for the success of your moving forward. After all, one wrong legal case against you could bankrupt you before you even begin. Whether you are an engineering contractor setting up a business or own an artist studio,, setting up the right insurance is vital for the protection of your business. You will need the appropriate artist insurance or equivalent to protect your business.

Reducing Office Supplies by Going Online
Office paper is a needless commodity these days, and if you’re still printing documents endlessly it’s time to rethink your approach. Making your office paper-free, you can make big savings. That means no more printers, ink, pens/ pencils, correction fluid, staplers, folders, hole punchers, and (of course) paper. All of these can be replaced with computer software and whiteboards, if you really have to write something down.

Moving all your documentation storage to to the cloud can save your company literally hundreds of thousands of pounds. Cloud computing is so easily scalable, so you only pay for what you need and when you need it. This means no big annual packages or entire software suites to buy when you won’t need it all.

When you are a business owner, it’s important to make sure that you are conscious of the nuances and changes within your respective markets, as this will help you to gauge how successful your business will be in the coming months. Having a keen business insight is one of the key ingredients that is missing in some start ups, but this is a vital part of the process. Once you understanding your market and the changes that go on within it, for example seasonal trends, consumer habits, stock prices etc, then you can spend and save accordingly. This can be achieved by networking with like-minded professionals, speaking with clients, researching your market online and also by keeping track of all of your data and analysing any patterns that may occur. In a world where every respective market is increasing, with potential new businesses, it’s important to always stay ahead of the curve.

Author Bio

Jessica Sullivan: My name is Jessica and I have experience as a previous CEO of a successful small business. After selling my company, I started helping other small businesses become successful. I also hold seminars and tour universities to advise entrepreneurs of the future. Please feel free to email me if you’re seeking advice!
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