There are multiple factors you must take into consideration before you start to sell online. Some of the most important factors include your URL, webstore and cart platform, payment gateway and shipping partners. In this blog post, we talk about the webstore and cart platform.
Important factors to consider in a webstore platform
- Easy and well-presented templates for listing your product
- The platform should provide rich features to enhance search-ability, design, and customization
- Smooth and simple cart processing flow
- Robust data reporting tools
- Easy integration with multiple payment gateways
Today, there are several carts to choose from to build your online store. Picking one without comparing with other solutions in the market would be unfair. Each platform could offer a different set of features and is made for different types and sizes of businesses.
We decided to compare four of the most popular e-commerce platforms to help you decide which one could suit your business.
Supports cross-platform deployment and has both – a community and an enterprise edition
Magento is an open-source platform system for e-commerce web sites. It is a widely used listing and cart tool among e-commerce sites. It is built on PHP and Linux platforms and supports cross-platform deployment and has both – a community and an enterprise edition.
Related Read: Choosing the right eCommerce platform: Magento Vs Shopify [Infographic]
Leading online solution provider for e-commerce sites globally
Shopify is a SaaS based pay-as-you-go e-commerce website solution that allows you to setup online store within hours. Shopify is currently the leading online platform for e-commerce sites globally.
Opencart is another open-source system for e-commerce web sites. The Community Opencart edition is quite popular in Europe and Australia.
Compatible with wordpress and simple to get started.
WooCommerce is an open source WordPress plugin. It helps you setup your online stores easily if you have a WordPress site. WooCommerce can help you give maximum scalability and control over your website.
We love tables for side-by-side comparison – so here goes!
|Ease-of-use||It is an open-source platform. Requires programming knowledge to achieve basic customization. Admin interface UX is much lower than shopify. But for advanced users, it is a great choice due to the flexibility.||Very user-friendly. No programming skills required. Create an account, select a theme and customize a design and you are good to go.||It is an open-source platform. Require basic programming knowledge to work with it. Is relatively easy to learn and has a friendly interface.||It’s a WordPress plugin. It is user-friendly. You can customize everything from your dashboard and test it. Simple to configure and get started.|
|Number of Products||Unlimited products allowed||No limit on number of products except with the cheapest starting plan, which allows 25 products only.||Unlimited products allowed.||Unlimited products allowed|
|Design||700+ customizable themes are available. Paid themes start at $1.||Known for their great designs. They provide 150+ themes. 11 free themes available. Paid themes start at $80.||1201 customizable themes are available. Paid themes start at $10.||30+ themes are available. Only 5 free themes are available. Paid themes start at $39.|
|Key Features||Product and order management features, SEO, catalog management, payment and shipping features, etc.||Product and order management features, built-in analytics, payment gateway integrated, SEO, social network integrations, etc||Multiple currency and language supported, payment gateways, shipping features, multiple tax rates, sales reports, SEO, etc.||Product and advanced order editing features, payment gateways, delivery settings, tax control, stock tracking, SEO, email marketing, etc.|
|Pricing||Basic framework can be downloaded for free. Enterprise version is paid.||$9
|Basic framework can be downloaded for free. Enterprise version is paid.||Free|
|Preferred Users||Best for large businesses. It is the most extendable platform.||For fast deployment of e-commerce website. Good choice for small and medium businesses.||Ideal for large businesses.It is an extendable platform and can support many features.||Best for those who already use a WordPress site. Gives maximum scalability and control over the website.|
|Integrations||Has 300+ integrations including Mandrill, Zoho, etc.||Has 500+ integrations including SEO Image Optimizer, Quick view, QuickBooks, etc.||Has 208 integrations including MailChimp, Xero,QuickBooks, etc. Full List||More than 500+ integrations including Zapier, Xero, MailChimp, etc.|
From the table shown above, it is quite evident that each platform has been designed for a different type and size of business. Choosing the platform that is apt for your business has to be done after proper research and analysis.
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