Digital marketing has emerged as one of the most effective ways to promote products and services online. Whether you are marketing affiliate links for products, or selling enormous amounts of physical goods from a Magento store, it is always crucial to find new web customers for higher online sales.
Of course, running a successful online store requires a better understanding of the factors influencing web customer behaviors, changing marketing trends, and what your existing customers expect from you – all you need is serious digital marketing practices to sell products efficiently and effectively.
Although Magento is an exceptional content management system for eCommerce solutions, you need to make efforts to improve the overall sales of your online store. You will get a plethora of built-in features and functions to help you create a highly-interactive Magento web store with ease. But for better results, you need to trail some of the best practices for higher conversions and increased sales.
Let’s look into the factors affecting the online shopping experience of a potential web customer while making the purchase on your web store.
Factors influencing web shopping experience
- Knowing the Delivery Time Estimate is one of the major factors affecting online shopping experience
- Most of the web customers abandon their shopping carts due to the complex checkout process
- Availability of free shipping positively influences sales
- Shoppers appreciate an easy-to-understand return policy
- Shoppers prefer those retailers who offer tracking information
- Safe and secure online payment processing
Once you understand the various influencing factors, you can concentrate on improving the overall performance, as well as user experience, of your web store. Here are 7 of the most compelling tips to boost your Magento web store sales and take your business to the next level.
1. Speed Up Your Magento Store
Your site’s speed is a crucial factor that determines the accessibility, usability, and visibility of your online store. In fact, Google prefers websites that load within 2-3 seconds instead of those that take longer to load a single product page. A slow loading website, especially an online store, can leave a negative impact on your search engine ranking due to the poor shopping experience. This also encourages web visitors to abandon your site without even making a purchase on your web store.
Fortunately, there are a bunch of powerful performance optimization extensions for Magento such as Page Speed Extension, Speed Optimization, etc. that can speed up your Magento store.
2. Promote Your Products On The Homepage
There are many tips and tricks you can use to engage web visitors on your online store. One of the best tricks is to add popular or new products on the homepage of an online store. It is a great way to promote your products to your targeted as well as new web customers.
So, if you have a collection of crowd-pleasing products or have new products in stock, then showcase them on your homepage. This will help your visitors know what makes your store stand out from other competitors.
For example, Amazon features a lot of products on their homepage and changes them on a regular basis to encourage visitors to come back for buying purposes.
3. Simplify The Checkout Process
If you are serious about increasing sales on your Magento store, you need to ensure that your customers don’t abandon their shopping carts during the checkout process. Most of the time, shopping carts are abandoned due to the complex and time-consuming checkout process – this affects user-experience and discourages overall sales of a store.
You can avoid this situation by creating a simple, intuitive, and quick checkout process for your customers. Make sure your checkout page contains only necessary components, such as personal information, accepting multiple payment options, delivery options, auto-filling fields, along with security badges to boost sales.
Note: Use One Step Checkout Extension to create a user-friendly checkout page for your web customers. The extension gracefully combines 6 steps of the checkout process into 1 step to give users a rich shopping experience.
4. Offer Free Shipping
Shipping is one of the essential parts of an online store that leaves a significant impact on your sales. No matter what you are selling, always give your potential customers a free shipping option whenever they buy something from your store.
A free shipping option encourages more and more customers to make a purchase, which in turn, boosts your sales and gives you an edge over your competitors’ sites. In fact, most of the customers add more items to their shopping carts when they see the free shipping option.
5. You Can Provide Multiple Payment Options
As a web store owner, you should always give your customers a safe, secure, and user-friendly shopping experience. You can do this by offering multiple online payment options for generating better results.
Instead of offering one payment option, you can provide Paypal, and credit card along with many other options to make it convenient for your web customers. Every country has their specific checkout and payment options, so if you want to sell globally, you need to offer multiple payment options by making the use of the best Magento extension.
6. Create And Send Newsletters
Send professional-looking newsletters or perform other email marketing campaigns to entice both existing as well as new customers to visit your web store and make a purchase. It helps you generate a good number of leads, which in turn, will boost your sales.
Email marketing by sending weekly, fortnightly or even monthly newsletters can be an ideal way to promote your products and will give your customers a reason to buy something from your web store. But make sure you create beautiful, informative, and encouraging newsletters for your customers. This will help you convey your message in an effective manner.
7. Make Your Magento Store Mobile-Friendly
There are multiple benefits of creating a mobile-friendly web store. Mobile eCommerce not only improves SERP ranking but also allows you to drive more mobile customers towards your store. This means larger the amount of mobile customers, higher the conversion rates – it will also boost your sales.
If you don’t want to miss any leads, make sure you create a responsive Magento eCommerce store so that it can run smoothly on multiple devices and screen sizes.
Note: You can run the Google Mobile-friendly test to know whether your web store is responsive or not.
Magento without a doubt is an incredible eCommerce development platform that helps you create beautiful and highly-interactive online stores. But for higher conversions and increased sales, you need to consider the above-mentioned tips.
All you need to do is to make your Magento web store more accessible, interactive, and user-friendly. Give your customers reasons to shop over and over again at your web store, without any hesitation. With the help of these tips, you can optimize your Magento eCommerce store for more sales and revenues.
About the author:
Linda Wester is a professional web developer specialized in converting PSD to Magento theme in an efficient manner. She is also an enthusiast blogger who loves writing informational blogs and enjoys experimenting with various techniques in the web development.